Ever since I was a kid, I have always been fascinated with using technology to help improve the lives of others.
One of my first entrepreneurial hustles was when I was 10 years old. I repaired broken soda machines and placed the vending machines at commercial locations making a ton of quarters every week.
I also helped my parents with their rental properties, such as fixing toilets, painting, tiling, lawn care, roofing and rent collection.
I have a twin brother and we learned a lot about team work at an early age. My brother and I created many side hustles such as a balloon booth and selling refurbished laptops. Growing up with a twin is like having a best friend for life.
Discovering My Passion
In middle and high school I became passionate about digital arts and volunteer work.
I competed in filmmaking competitions, taking 4 first-place awards and Best of Show in state competitions.
I helped small businesses create websites and became a founding brand manager for the infamous anti-tobacco organization, Truth.
I studied Marketing at the University of Central Florida and self-taught myself web development. After graduating, I applied all of my skills to create an ecommerce business called Twin Armada that sold clothing and accessories to young professionals.
My Professional Career
I believe that in order to grow, you have to put yourself in uncomfortable situations.
After moving to California to be “uncomfortable”, I started my professional career at Toshiba where I worked on a passionate team that improved ecommerce sales through digital marketing and web development.
At SEGA, I joined a team that designed digital marketing campaigns and interactive websites to entice the pre-order of video games.
And at The Meal Prep, I created a business from the ground up filled with passionate experts where we provided the convenience of online meal delivery before it was mainstream.
I currently work for an amazing company in New York City, Lady M. We sell handmade luxury cakes and desserts physically and online for delivery or pickup.
I lead the company's ecommerce efforts as a Product Manager where I identify customer needs, articulate success metrics, motivate teams and turn visions into a reality.