Marketing: Conversion Optimization (CRO), Search Engine Optimization (SEO), Search Engine Marketing (SEM) or Paid Advertising, A/B Testing, Email Marketing, Social Media Marketing (SMM), Marketing Automation, Content Marketing, Blogs, Print, Advertising, Public Relations, Customer Satisfaction, Event Marketing, Branding, Storytelling, Artificial Intelligence, Chatbots, Personalized Marketing, Video Marketing, Influencer Marketing, Voice Search
Applications: Google Analytics, Google Tag Manager, HubSpot, HotJar, Optimizely, Adobe CC Suite (Photoshop, Illustrator, Premiere, After Effects, XD, InDesign), Microsoft Office (Excel, Word, PowerPoint), Google Suite, Asana, Trello, JIRA, Google AdWords Editor, Google Web Designer, InVision, Sketch, Visual Studio Code, Chrome Dev Tools, VMware, Git, Dropbox, Windows, OSX, Linux, SEMrush, Spyfu, Google Keyword Planner, Google Trends, Twilio, Marketo
I began my career as a web developer at Toshiba, where I developed the company’s email marketing campaigns, landing pages and checkout process. I later expanded my responsibilities and led Toshiba’s mobile ecommerce site as a product manager. I coordinated designers, developers and third-party agencies to build the site then optimized it using A/B tests, conversion reporting and optimization. Overall, my team’s efforts improved Toshiba’s revenue by 106%, resulting in $300k added annual revenue.
After being with Toshiba for 5 years, I worked at SEGA / Atlus where I built interactive websites and designed marketing campaigns to entice the pre-order of video games bringing an estimated $21 million in launch sales. Some of my projects include Sonic The Hedgehog, Yakuza, Hatsune Miku, Persona 5, and Valkyria.
I later started an online subscription business that prepared and delivered healthy food to people who were too busy to cook for themselves. I handled the business strategy, building a passionate 20-person team, developing the site from the ground up and directing all of the marketing efforts. We generated $400k in annual revenue without any venture capital. I sold my ownership in the company.
I moved to New York City in 2019 and got married. I joined Lady M as a Product Manager to lead their Ecommerce department and am currently migrating their home-built Ruby-on-Rails platform to BigCommerce. Lady M is a global retailer of handmade luxury desserts and cakes. We marry French techniques with Asian sensibilities and believe in minimalist and elegant design, using fresh and high quality ingredients.
During my free time, I help improve real-estate investments by setting up online rent payments, writing leases and optimizing marketing campaigns. My efforts resulted in more streamlined communication, greater finance understanding and $120k in increased annual revenue.
I also volunteer my skills and have engaged in a number of creative projects that have helped improved the overall presence of several nonprofit organizations and small businesses. One example is Truth, the widely recognized national anti-tobacco organization which uses viral marketing and successfully decreased smoking among middle schoolers from 18.5% to 8.6% and high schoolers from 27.4% to 20.9%.
I enjoy tackling a monthly bucket-list skillset each month (such as scuba-diving, lock-picking, boxing and archery); I am a fitness fanatic; and I love photography, filmmaking and travel.
What others are saying
Despite the fast-paced, demanding, learn-as-you-go nature of the work, Vuong hit the ground running with optimism and maintained that energy throughout the term. He has a “let’s give it a try” mindset, and worked intra-department to assess and fulfill the requests coming in from multiple directions and parties. Vuong constantly impressed with his ability to maintain a calm and patient attitude, all while being open to comment and critique from peers in and out of his department. He on-boards the need, asks the questions needed to fulfill the request, and is always looking for new challenges and ways to get things done. He’s a listener, a learner, an doer, and the best kind of team player.
-Samuel M (SEGA)
Vuong is the most hard-working, focused, talented, smart, creative and detailed person I know. He is all-in-one package (manager, developer, designer and marketer). He is reliable and likes to think outside the box. He’s dedicated to his work and always willing to go an extra mile to get job done in time. I would gladly recommend Vuong.
-Gilbert C (Toshiba)
Vuong is extremely gifted and has a good understanding of both the marketing and business side of online businesses. He has successfully led several web development projects while balancing an extremely busy workload.
-Jim D (Toshiba)
Vuong is a talented, creative and motivated person who can be relied upon to “think outside the box” to get the job done. Additionally, he’s very proactive and follows up with the necessary team members to get his work done on time and with a minimum of supervision. I’m happy to recommend Vuong for any endeavor he pursues.
-Lindsay M (Toshiba)
Bachelors of Science, Marketing
University of Central Florida
- Managed a team that advanced to the top finalists during the senior year’s Capstone competition.