Persona 5, Atlus’ most anticipated game in 2017 was set to launch in the US for Valentines Day (February 14, 2017) but was then pushed to April 4, 2017. As a remedy, we released a Valentine generator that let fans create custom Valentines that could be emailed to friends and family.
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Despite Persona 5 being delayed, the Valentine campaign was a huge hit and helped add more positive news and excitement for the upcoming video game. As a result, it increased pre-orders for the premium edition of the game.