Twin Armada is an online fashion retailer that sells contemporary fashion and independent designer lines geared to both female and male young professionals aged 18-30.

October 2007
Startup, Ecommerce, Web Development, Marketing, Design
osCommerce, Magento, Dreamweaver, Photoshop, Illustrator

Detailed Story

Twin Armada was my first online E-commerce startup. My partner was my twin brother. The first version of the website was developed using osCommerce and the second version of the website was developed in Magento. After one month of sales the company hit break-even and had many features ahead of its time. Some added features include the ability to automatically mark orders as shipped while simultaneously purchasing and printing shipping labels for outgoing orders, vendor marketplace, real-time customer tracking, AJAX product photo zoom, one page checkout, checkout flow optimizations and an affiliate program.

The site was completely created from scratch and was my first PHP, MySQL and JavaScript project (I am a self-taught web developer). Later the site was migrated to Magento and this migration included keeping all customer and order databases intact while launching the newer version of the site seamlessly without any downtime. We also handled all of the marketing campaigns, fulfillment and photography for the business outselves. Later due to supply sourcing issues and constantly having to keep up with market trends while predicting product inventory we closed up shop and sold the code to a fellow competitor.